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"To level up to the pedestal of World Championship Wrestling and end the ratings disparity of the Monday Night Wars, Vince McMahon knew he had to reinvent his business come the dawn of 1997. But the question was, how? The time-tested ethos of World Wrestling Federation programming and booking was about to be cast to the wind, trampled beneath the sudden embrace of excessive violence, adult themes, and the fostering of internal conflicts to be served up to a gawking audience. Through those conflicts, McMahon had to make extremely bold decisions in regards to the population at the top of his roster. One particular controversy would forever change the perception of the World Wrestling Federation, with shockingly positive implications. The perceived 'second-place' promotion suddenly came roaring back, ironically looking to draw blood after previously disallowing it. Through McMahon's glaring eyes, 1997 was the year that the 'good guys' broke all the rules to regain the edge."--Page [4] of cover.
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